News Summary
The Taproot Agency, founded in 2003, is set to celebrate its 20th anniversary next month. From humble beginnings in a garage to a respected agency with a solid client base across multiple states, CEO Sean Doughtie’s journey reflects resilience and growth in the marketing industry. Noteworthy projects include major developments in Tallahassee and collaborations with educational institutions. As they reach this milestone, the agency emphasizes community engagement and a commitment to caring for their team and clients.
TALLAHASSEE – The Taproot Agency is preparing to celebrate its 20-year anniversary next month, marking two decades of integrated marketing success that has significantly impacted Florida’s capital and surrounding states. Founded in 2003 by Sean Doughtie, the agency has evolved from a modest operation run from a converted garage office to a well-respected agency with around a dozen employees.
Doughtie’s journey began solo, as he operated without staff for approximately seven months before moving into a shared office space on Gadsden Street. He faced the challenges of balancing his work with the demands of parenting a toddler and a baby during this period. One year after the agency’s launch, Doughtie hired his first employee, signaling the start of the agency’s growth. Currently, Taproot has established a solid reputation and secured a core client base across a dozen states.
Among Taproot’s notable projects is the $158 million redevelopment of two city blocks in downtown Tallahassee, which features the AC by Marriott Hotel and luxury apartments known as Millstream. The agency places great importance on collaborating with clients who are passionate about community engagement and projects that align with their values.
Over the years, Taproot has worked with various state departments and several educational institutions, notably redesigning the website for the College of Music at Florida State University. The agency also partnered with Danfoss Turbocor, a leading producer of oil-free compressors with headquarters in Tallahassee. These collaborations have solidified the agency’s position as a significant player in the marketing field.
Reflecting on this milestone, Doughtie notes that the passage of time feels surreal as he celebrates two decades of building a successful agency. Taproot Agency has moved three times since its inception and is currently located in a colorful, mural-painted building on Railroad Avenue. The office atmosphere is described as laid-back, making it common for employees’ children to play at the office, fostering a family-friendly work environment.
Doughtie emphasizes a business philosophy centered on taking action rather than just raising awareness. He believes true success comes from caring for the team and clients rather than seeking accolades or awards. Notably, more than half of the Taproot team has been with Doughtie for over ten years, with some employees remaining since the agency’s very beginning.
As the anniversary celebration approaches, gratitude has emerged as a pivotal theme for Doughtie when reflecting on the agency’s journey. The Taproot Agency stands as a testament to the growth and resilience possible in the marketing industry, grounded in core values and community engagement, while also remaining flexible in the fast-paced world of marketing.
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Additional Resources
- Tallahassee.com: Taproot Agency’s Legacy
- Wikipedia: Marketing
- Tallahassee.com: Business Awards
- Google Search: Taproot Agency Tallahassee
- Tallahassee.com: Downtown Redevelopment Projects
