September 30, 2025

Sixth Annual #FlamingoChallenge to Support Breast Cancer Patients

News Summary

First Commerce Credit Union and the Tallahassee Memorial Healthcare Foundation are launching the sixth annual #FlamingoChallenge to benefit local breast cancer patients. This initiative, which has raised over $400,000 since it began, assists patients by covering essential medical and non-medical expenses. Participants can adopt flamingos for display and engage with the community through various fundraising activities. The kickoff event will be held at Amicus Brewing Ventures, encouraging everyone to contribute and raise awareness during Breast Cancer Awareness Month.

TALLAHASSEE, FL – First Commerce Credit Union and the Tallahassee Memorial Healthcare Foundation are set to launch the sixth annual #FlamingoChallenge, an initiative dedicated to raising funds for local breast cancer patients. This campaign, which has successfully raised over $400,000 for the Walker Breast Program since its inception, seeks to alleviate financial burdens faced by those undergoing breast cancer treatment.

Funds raised through the #FlamingoChallenge will be directed towards covering essential medical and non-medical expenses for patients. This includes life-saving imaging services for uninsured individuals and travel and lodging expenses for those who are too ill to return home after treatment. Over the years, the #FlamingoChallenge has gathered more than $500,000 to support breast cancer patients in North Florida and South Georgia.

A kickoff event is scheduled for Tuesday, September 30th, from 5:30 to 7:30 p.m. at Amicus Brewing Ventures, located off Gadsden Street. Participants in the challenge will have the opportunity to “adopt” flamingos, which can be displayed in their yards or storefronts throughout October. Supporters are encouraged to contribute by sharing photos on social media using the hashtag #FlamingoChallenge, tagging both First Commerce and the TMH Foundation.

New Mascot and Community Engagement

This year’s campaign features a new mascot, Franny the Flamingo, which is aimed at bringing fresh energy and a spirit of survivorship to the challenge. Local organizations are invited to enhance their fundraising efforts through various initiatives such as contests, raffles, or pledging a portion of their proceeds to the cause.

Community support through the #FlamingoChallenge has demonstrated a direct positive impact on patient care. The Walker Breast Program has expanded to include a new multidisciplinary Breast Clinic designed to streamline multiple patient appointments into a single visit, thereby providing faster and more efficient treatment to patients.

Historical Impact and Future Aspirations

Since its launch in 2020, the #FlamingoChallenge has seen significant participation, with more than 100 businesses, agencies, schools, and organizations contributing toward fundraising goals. In its inaugural year, it successfully raised over $40,000 that directly benefited the Walker Breast Program.

Every contribution made through the #FlamingoChallenge remains local, directly supporting patients battling breast cancer. The TMH Foundation and First Commerce Credit Union have set aside October 22 as #PinkPower Day, inviting community members to show support during Breast Cancer Awareness Month. The #FlamingoChallenge will also be featured at the Bannerman Crossing’s Northtown Get Down event on the same day.

Those interested in participating are encouraged to learn more or sign up for the challenge by visiting TMH.ORG/PinkPower or contacting First Commerce via email or phone. Promoting awareness for annual mammograms is a key priority of the campaign, emphasizing the importance of early detection in saving lives.

This year’s #FlamingoChallenge promises to build upon its past successes, rallying the community to support those impacted by breast cancer and remind everyone about the critical need for accessible care.

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Additional Resources

Author: STAFF HERE TALLAHASSEE WRITER

The TALLAHASSEE STAFF WRITER represents the experienced team at HERETallahassee.com, your go-to source for actionable local news and information in Tallahassee, Leon County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Springtime Tallahassee, Tallahassee Jazz & Blues Festival, and LeMoyne Chain of Parks Art Festival. Our coverage extends to key organizations like the Greater Tallahassee Chamber of Commerce and United Way of the Big Bend, plus leading businesses in education, healthcare, and insurance that power the local economy such as Florida State University, Tallahassee Memorial HealthCare, and Capital Health Plan. As part of the broader HERE network, including HEREJacksonville.com, HEREOrlando.com, HEREStPetersburg.com, and HERETampa.com, we provide comprehensive, credible insights into Florida's dynamic landscape.

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